[Original link: https://intellihr.com.au/insights/intellistars-hans-barroga/] Published on 9 October 2017
Meet Hans Barroga, intelliHR’s UX/UI designer. For Hans, when people and technology meet a magic spark is created.
“My title is UX/UI designer, but it all comes from my role as Interaction Designer. What I do is shape behaviour through technology. We shape the behaviour of people to drive a purpose. For example, Facebook has changed people’s behaviour in social and in their daily lives. That’s what interaction designers ultimately do.
“In a company, Interaction Designers sit in the middle – across business, technology, design, marketing and customers. What’s important is that we speak the languages of these different fields to bring it all together. We don’t need to know everything, but we need to communicate with all these fields, including the customer, and then design a product that can shape that. That’s what I’m trying to do.
“Ultimately, to me, what design really means is to humanise technology. Because technology is something new for us, as human beings, to integrate into our lives. They say everything in software is a model of the real world, but we lose touch of that sometimes because we go deep into how to make this work with the technology. But how does the real world work? And how do humans try to do their daily lives and how can technology can make that better? It’s all about augmenting, making things better, as opposed to replacing.
Ultimately, to me, what design really means is to humanise technology.
“One of the frustrations you find is technology that has been created is not being adopted because the human factors haven’t been taken into consideration. People will not want to try and adapt to things that don’t feel natural. It’s humanising technology to make that feel natural. For example, automated cars will change the way we travel but it doesn’t cause friction and frustration as we’re used to stepping into a car and moving somewhere. If you did that to someone who had only ridden a horse, they’d be like ‘What?!’
“Just like when Henry Ford brought out the car there was huge conflict as people couldn’t see the benefit. It was new technology that wasn’t being adapted to society so people weren’t comfortable with it. How do we humanise technology so that adoption is smoother and assimilates well into human understanding? Shaping human behaviour for the better for a common purpose. In a nutshell, that’s what I think design means when you’re designing technology.
The purpose that we can give to this technology is to help people live a better work life.
“It’s my responsibility in intelliHR to bring a more human aspect to the product we create. The purpose that we can give to this technology is to help people live a better work life. One product can’t solve all the issues, ultimately, it’s a human thing, and it’s when technology and humans work together that creates that amazing spark, that magic. And it’s how you humanise that technology – you show how you can create that better work environment, help retain customers through making sure that the mould is assimilated well and it’s nice blended together. Helping people feel like using this technology will benefit them, because their voice is being heard, or they can change the culture, they can give a voice that will highlight problem areas in the business or whatever the case may be.
“I also want to try to help create a really cool collaborate environment in intelliHR that allows for the sharing between different teams. How we work on the product should reflect on how the product should be used. And we at intelliHR should be exemplars of what the product can do with us.”